Mass communication law in a nutshell
Carter, T. Barton
4th ed. St. Paul, Minn. West Pub. Co. 1994. xlvii, 520 p.. West nutshell series.
ISBN 0-314-04081-1 acid-free paper

Mass communication law in Georgia
Lisby, Gregory C.
2. ed. Stillwater, Okla.. New Forums Press. 1996. XI, 132 S.. The New Forums State law series.
ISBN 0-913507-66-0

Mass communication law in Idaho
Atwood, Roy Alden
Stillwater, Okla.. New Forums Press. 1992. XVI, 106 S.. The New Forums State law series.
ISBN 0-913507-35-0

Mass communication law in Minnesota
Longstaff, Patricia Hirl ; Finnegan, John R.
Stillwater, Okla.. New Forums Press. 1992. XII, 76 S.. The New Forums State law series.
ISBN 0-913507-23-7

Mass communication law in Mississippi
Wiggins, Gene
Stillwater, Okla.. New Forums Press. 1992. XII, 98 S.. The New Forums State law series.
ISBN 0-913507-30-X

Mass communication law in Nebraska
Haberman, David A.
Stillwater, Okla.. New Forums Press. 1993. XIV, 76 S.. The New Forums State law series.
ISBN 0-913507-33-4

Mass communication law in New Mexico
Pasternack, Steve
Stillwater, Okla.. New Forums Press. 1992. XIV, 96 S.. The New Forums State law series.
ISBN 0-913507-24-5

Mass communication law in North Carolina
Walden, Ruth
Stillwater, Okla.. New Forums Press. 1993. XIV, 122 S.. The New Forums State law series.
ISBN 0-913507-49-0

Mass communication law in Oklahoma
Stefaniak, Gregory
Stillwater, Okla.. New Forums Press. 1990. VII, 69 S.. The New Forums State law series.
ISBN 0-913507-14-8

Mass communication law in Rhode Island
Levin, Linda Lotridge
Stilwater, Okla.. New Forums Press. 1993. 100 S..
ISBN 0-913507-45-8

Mass communication law in Virginia
Hopkins, W. Wat
Stillwater, Okla.. New Forums Press. 1993. XVI, 118 S.. The New Forums State law series.
ISBN 0-913507-44-X

Mass communication law in West Virginia
Boyer, John H.
Stillwater, Okla.. New Forums Press. 1993. XIV, 81 S.. The New Forums State law series.
ISBN 0-913507-36-9

Mass communication media in Jordan
[Amann?]. The Ministry,. [1978]. 33 p..

Mass communication, personal communication and vote choice: the filter hypothesis of media influence in comparative perspective
Schmitt-Beck, Rüdiger

The mass communication process: a behavioral and social perspective
Stamm, Keith R. ; Bowes, John E.
Dubuque, Iowa. Kendall/Hunt Pub. Co. 1990. viii, 244 p..
ISBN 0-8403-6045-2

Mass communication research: contemporary methods and applications
Singletary, Michael
New York [u.a.]. Longman. 1994. XIX, 473 S..
ISBN 3-8013-0882-8

Mass Communication Research: major issues and future directions
Davison, Walter P. ¬[Hrsg.]¬
New York. Praeger Publ.. 1974. IX, 246 S.. Praeger special studies in international politics and government.
ISBN 0-275-88870-3

Mass communication research: on problems and policies
Hamelink, Cees J. ; Linné, Olga ; Halloran, James Dermot
Norwood, N.J. Ablex Pub. Corp. 1994. xviii, 417 p..
ISBN 0-89391-738-9

Mass communication research: major issues and future directions.
Davison, W. Phillips
New York, . Praeger. [1974]. ix, 246 p..

Mass communication research: on problems and policies: the art of asking the right questions ; in honor of James D. Halloran
Hamelink, Cees J. ¬[Hrsg.]¬ ; Halloran, James D.
Norwood, NJ. Ablex Publ.. 1994. XVIII, 417 S..
ISBN 0-89391-951-9

Mass communication research and adult education
Halloran, James D.
[Leicester], . University of Leicester (Department of Adult Education),. 1968.. [2], 75 p..

Mass communication research and the invisible college revisited: the changing landscape and emerging fronts in journalism-related studies
Chang, Tsan-kuo ; Tai, Zixue

Mass communication research and theory
Stempel, Guido Hermann ; Weaver, David Hugh ; Wilhoit, G. Cleveland
Boston, Mass. [u.a.]. Allyn and Bacon. 2003. VIII, 440 S..
ISBN 0-205-35923-X

Mass communication research as a social science discipline in Pakistan: status, problems and opportunities
Khan, Fazal Rahim ; Zafar, Hashmat Ali ; Abbasi, Abdus Sattar

Mass communication research. Major issues and future directions
Davison, Walter Phillips [Ed.]
New York. Praeger. 1974. 9, 246 S.. Praeger special studies in international politics and government.
ISBN 0-275-88870-3

Mass communication research methods
Hansen, Anders
Basingstoke [u.a.]. Macmillan. 1998. VIII, 350 S..
ISBN 0-8147-3571-1 clothbound

Mass communication research trends from 1980 to 1999
Kamhawi, Rasha ; Weaver, David

Mass communication review yearbook
Beverly Hills, Calif.. Sage Publications Inc..

Mass communications
Schramm, Wilbur ¬[Hrsg.]¬
2. ed.. Urbana. Univ. Pr.. 1960. 695 S..

Mass communications: A world view
Wells, Alan
Palo Alto, Calif.. Mayfield. 1974. VIII, 276 S..

Mass communications: A book of readings
Schramm, Wilbur ¬[Ed.]¬
2. ed. Urbana. Univ. of Illinois Pr. 1970. 11, 695 S.. Illini books ; 62.
ISBN 0-252-00015-3

Mass communications
Lineberry, William P. [Ed.]
2. print.. New York. Wilson. 1970. 206 S.. The reference shelf ; Vol. 41, No. 3.
ISBN 0-8242-0108-6

Mass communications: a book of readings selected and edited by the director of the Institute for Communication Research at Stanford University
Schramm, Wilbur ¬[Hrsg.]¬
Urbana. University of Illinois Press. 1949. XI, 552 S..

Mass communications: a select bibliography ; Comp.
Torley, G.
Glasgow. Social Sciences Dept.. 1986. 27 Bl.. Social sciences bibliography ; 13.
ISBN 0-906169-21-6

Mass communications: a comparative introduction
Lorimer, Rowland
Manchester [u.a.]. Manchester Univ. Press. 1994. xvi, 318 S..
ISBN 0-7190-3946-0 hardback

Mass communications: how park and recreation departments capture the big voices
Dankworth, Margaret A.
Wheeling, W. Va.. American Institute of Park Executives,. 1962.. 44 p. ;.

Mass communications. A book of readings selected and ed
Schramm, Wilbur ¬[Ed.]¬
2. ed. 2. print. Urbana. Univ. of Illinois P.. 1972. 11, 695 S.. Illini books ; IB-62.
ISBN 0-252-00015-3

Mass communications and American Empire
Schiller, Herbert I.
Reprinted. New York. Kelley. 1970. X, 170 S..
ISBN 0-678-00489-7

Mass communications and American empire
Schiller, Herbert I.
Boston. Beacon Press. 1971. X, 170 S.. Beacon series in contemporary communications.
ISBN 0-8070-6175-1

Mass communications and culture
Andrén, Gunnar [Ed.]
Stockholm. Centre for Mass Communication Research. 1981. 110 S..
ISBN 91-7410-201-X

Mass communications and culture
Andrén, Gunnar [Hrsg.]
Milano. IDSE. 1993. 36 S.. Dynamis ; 93,3.
ISBN 88-7247-025-0

Mass communications and drinking-driving: theories, practices and results
Vingilis, Evelyn. ; Coultes, Barbara.
p. 61-81 ;.

Mass communications and political culture: authoritarianism and press representations of political deviance in Greece
Tsagarousianou, Roza
1993. VIII, 424 Bl..

Mass communications and the advertising industry
Murdock, Graham ; Janus, Noreene
Paris. Unesco. 1985. 70 S.. Reports and papers on mass communication ; 97.
ISBN 92-3-102291-1

Mass communications and the modern world
Ward, Ken
Basingstoke u.a.. Macmillan. 1989. 214 S.. Themes in comparative history.
ISBN 0-333-37262-x

Mass communications and youth: some current perspectives
Kline, F. Gerald [Ed.] ; Clarke, Peter
Beverly Hills, Calif. [u.a.]. Sage. 1971. 128 S.. Sage contemporary social science issues ; 5.
ISBN 0-8039-0335-9

Mass communications arts: teacher's manual for Sound and sight [and] Messages and meaning
Claro, Joseph. ; Lance, Kathryn. ; Matlin, Helen. ; Maynard, Richard A.
New York. Scholastic Book Services,. c1975.. 63 p..

Mass communications dictionary: a reference work of common terminologies for press, print, broadcast, film, advertising and communications research
Jacobson, Howard B.
New York, NY. Greenwood Press,. 1969.. XXVI, 377 S..

Mass communications in the Philippine Government: a survey conducted for the International cooperation Administration & National economic Council & National media production Center
Tuvera, J.C.
Manila . National media production Center1958 ib.77.. VII, 76 p..

Mass communications research in Catalunya
Gifreu, Josep
Barcelona. Univ. Autònoma. 1988. 140 S.. Anàlisi.
ISBN 84-7488-353-9

Mass Communications Research Methods: a step-by-step approach
Hsia, Hower J.
Hillsdale, N.J.. L. Erlbaum Associates. 1988. xiii, 629 p.. Communication textbook series.
ISBN 0-89859-914-8

Mass communications research resources: an annotated guide
Sterling, Christopher H. ; Benjamin, Louise
Mahwah, NJ [u.a.]. Erlbaum. 1998. XV, 208 S.. LEA's communication series.
ISBN 0-8058-2024-8 alk. paper

Mass communications services. -An analysis-. Puerto Rican government radio, television and community education
Rivera de Otero, Consuelo
Rio Piedras. Univ. of Puerto Rico P.. 1976. 153 S..
ISBN 0-8477-2731-9

Mass communication, teaching and Studies at universities: a world-wide survey on the role of universities in the study of the mass media and mass communication
Katzen, May
Paris. Unesco Pr.. 1975. 278 S..
ISBN 92-3-101158-8

Mass communication theories and research
Tan, Alexis S.
2. ed. New York. Macmillan. 1985. 14, 400 S..
ISBN 0-02-418980-4

Mass communication theories and research
Tan, Alexis S.
Columbus. Grid Publ. 1981. 11, 311 S.. Grid series in advertising and journalism.
ISBN 0-88244-226-0

Mass communication theories and research
Tan, Alexis S.
2. ed. New York [u.a.]. Wiley. 1985. XIV, 400 S..
ISBN 0-471-84135-8

Mass communication theory: an introduction
McQuail, Denis
6th. print.. London [u.a.]. Sage. 1986.
ISBN 0-8039-9771-X

Mass communication theory
MacQuail, Denis
London u.a.. SAGE Publ.. 1983. 245 S..
ISBN 0-8039-9770-1

Mass communication theory: an introduction
McQuail, Denis
2. ed., repr. London [u.a.]. Sage Publ.. 1989. XVI, 352 S..
ISBN 0-8039-8069-8

Mass communication theory: an introduction
MacQuail, Denis
3. ed. London [u.a.]. Sage Publ.. 1994. XIV, 416 S..
ISBN 0-8039-7784-0

Mass Communication Theory: an introduction
McQuail, Denis
3. ed., Repr. Seattle [u.a.]. Hogrefe & Huber. 1993. VI, 312 S..
ISBN 0-88937-055-9

Mass communication theory: foundations, ferment, and future
Baran, Stanley J. ; Davis, Dennis K.
Belmont, Calif.. Wadsworth. 1995. XVIII, 407 S..
ISBN 0-534-17670-4

¬The¬ mass communicators: public relations, public opinion, and mass media
Steinberg, Charles S.
New York, NY. Harper. 1958. X, 470 S..

¬The¬ mass communicators: Public relations, public opinion, and mass media
Steinberg, Charles S.
2.print.. Westport, Conn.. Greenwood. 1977. X, 470 S..
ISBN 0-8371-6717-5

The mass communicators. Public relations, public opinion, and mass media
Steinberg, Charles Side
[Reprint]. Westport. Greenwood P.. 1973. 10, 470 S..
ISBN 0-8371-6717-5

Mass com periodical literature.
Singapore. Documentation Unit, Asian Mass Communication Research and Information Centre,. 1981-. 1 v. ;.

Mass com periodical literature index
Singapore. AMIC. 1981. AMIC research guide series on mass communication.

Mass comunications in Western Europe: an annotated bibliography
Wedell, Eberhard George ; Luyken, Georg-Michael ; Leonard, Rosemary
Manchester. European Inst. for the Media. 1985. xiii, 327 p.. Media monograph ; 6.
ISBN 0-948195-04-5

Mass consciousness of the Russians during the period of social transformation: reality versus myths ; analytical report commissioned by the Friedrich Ebert Foundation
Moskva. 1996. 37 S. : graph. Darst..

Mass conservation of finite element methods for coupled flow-transport problems
Matthies, Gunar ; Tobiska, Lutz

Mass conservatism: the Conservatives and the public since the 1880s
Ball, Stuart
London [u.a.]. Cass. 2002. XIV, 248 S.. Cass series : British politics and society.
ISBN 0-7146-5223-7 cloth

Mass conserving simulations of two phase flow
Olsson, Elin,
Stockholm, . 2006. v, 18 s..

Mass consistent heat budget of the zonal atmosphere
Hantel, Michael ; Haase, Sabine
Bonn. Dümmler. 1983. VII, 84 S.. Bonner meteorologische Abhandlungen ; 29.
ISBN 3-427-75891-5

Mass consumption and personal identity: everyday economic experience
Lunt, Peter K. ; Livingstone, Sonia M.
1. publ.. Buckingham ¬[u.a.]¬. Open Univ. Pr.. 1992. VIII, 204 S..
ISBN 0-335-09671-9

The mass consumption society
Katona, George
1 Aufl.. New York [u.a.]. McGraw-Hill. 1964. VIII, 343 S. : graph. Darst..

Mass corrections to gluon states in the M.I.T. bag models
Harrison, Michael Wesley.
c1980.. 47 [i.e. 48] leaves ;.

Mass culture: the popular arts in America
Rosenberg, Bernard
9. print.. New York. Free Press of Glencoe. 1964. X, 561 S..

Mass culture
Glencoe . Free Press .

Mass culture and electronic media: Streamlines, selected readings on single topics
Ford, Marjorie ; Ford, Jon
Boston [u.a.]. Houghton Mifflin. 1999. IX, 110 S..
ISBN 0-395-86803-3

Mass culture and everyday life
Gibian, Peter [Hrsg.]
New York [u.a.]. Routledge. 1997. VIII, 304 S..
ISBN 0-415-91674-7

Mass culture and Italian society from fascism to the Cold War
Forgacs, David ; Gundle, Stephen
Bloomington. Indiana University Press. 2007. p. cm.
ISBN 978-0-253-34981-1 cloth : alk. paper

Mass culture and modernism in Egypt
Armbrust, Walter.
Cambridge [England] ; . Cambridge University Press,. 1996.. xi, 275 p..

Mass culture and national traditions: the B.B.C. and American Broadcasting, 1922-1954
Camporesi, Valeria
Fucecchio, Italy. European Press Academic Publishing. 2000. v, 259 p..
ISBN 88-8398-004-2

Mass culture and Perestroika in the Soviet Union
Siefert, Marsha ¬[Hrsg.]¬
New York ¬[u.a.]¬. Oxford Univ. Press. 1991. 200 S..
ISBN 0-19-507365-7

Mass culture and reader inscription in Cannibale literature
Gagliano, Rita.
2002.. vi, 167 leaves ;.

Mass culture and the defense of national tradition: the BBC and American broadcasting, 1922 - 1954
Camporesi, Valeria
Fucecchio. European Press Academic Publ.. 2000. V, 259 S..
ISBN 88-8398-004-2

Mass culture, commercialism and generating of meaning: an example from the weekly magazines
Hertzberg-Johnsen, Birgit

Mass culture criticism and dissent: an American socialist magazine
Bulik, Lou A.
Bern ; Berlin ; Frankfurt a.M. ; New York ; Paris ; Wien. Lang. 1993. XIII, 316 S.. New York University Ottendorfer series ; N.F., Bd. 44.
ISBN 3-906750-66-3

Mass culture criticism and "Dissent", an American socialist magazine
Bulik, Lou A.
Bern [u.a.]. Lang. 1993. XIII, 316 S.. New York University Ottendorfer series ; Bd. 44.
ISBN 3-906750-66-3 kart. : ca. sfr 59.00 (freier Pr.)

Mass culture in Soviet Russia: tales, poems, songs, movies, plays and folklore 1917 - 1953
VonGeldern, James ¬[Hrsg.]¬
Bloomington (u.a.). Indiana Univ. Pr.. 1995. XXI, 492 S. : Ill..
ISBN 0-253-32893-4

Mass culture in the age of enlightenment: the blindman's ballads of eighteenth-century Spain
Sutherland, Madeline
New York ¬[u.a.]¬. Lang. 1991. XXIX, 271 S.. American university studies : Ser. 2 ; 149.
ISBN 0-8204-1338-0

Mass culture of Cryptolaemus and Leptomastix: natural enemies of citrusmealybug
Fisher, T. W.
Berkeley. California Agric. Exp. Station. 1963. 38 S.. Bulletin / Agricultural Experiment Station / University of California, Division of Agricultural Sciences ; 797.

Mass Culture of Macrocentrus ancylivorus and its host, the potato tuber moth
Finney, Glenn L. ; Flanders, Stanley E. ; Smith, Harry S.
[Berkeley, Calif.]. [Univ. of California]. 1947. S. 437 - 483 ; 8-o.

Mass culture, popular culture and social life in the Middle East
Stauth, Georg ; Zubaida, Sami
1 Aufl.. Frankfurt am Main. Campus Verl.. 1987. 312 S.. Reihe Campus Forschung ; 530.
ISBN 3-593-33793-2

Mass Culture revisited
Rosenberg, Bernard ¬[Hrsg.]¬ ; White, David M. ¬[Hrsg.]¬
New York. van Nostrand. 1971. 473 S..

Mass customisation: a study of possibility to co-brand mobile phones in final assembly
Eriksson, Mattias ; Söderberg, Per
Lule¯, . 2000.

Mass customisation and the clothing industry
Vignali, Claudio ; Vrontis, Demetris ; Vronti, Peri D.

Mass customization
Piller, Frank Thomas
4., überarb. und erw. Aufl.. Wiesbaden. Dt. Univ.-Verl.. 2006. Gabler Edition Wissenschaft : Markt- und Unternehmensentwicklung.
ISBN 3-8350-0355-0

Mass customization: the new frontier in business competition
Pine, B. Joseph
Boston, Mass.. Harvard Business School Press. 1993. XXI, 333 S..
ISBN 0-87584-372-7

Mass Customization: ein wettbewerbsstrategisches Konzept im Informationszeitalter
Piller, Frank Thomas
3., Aufl.. Wiesbaden. Deutscher Univ.-Verl.. 2003. XXVI, 445 S. : Ill.. Markt- und Unternehmensentwicklung.
ISBN 3-8244-7874-9 Pb. : EUR 64.90, CHF 105.00

Mass customization: a supply chain approach
Chandra, Charu ; Kamrani, Ali K.
New York [u.a.]. Kluwer Acad./Plenum Publ.. 2004. XXI, 262 S. : graph. Darst..
ISBN 0-306-48505-2

Mass customization
Magdeburg . IFF, Fraunhofer-Inst. Fabrikbetrieb und -automatisierung .

Mass customization: von Businessmodellen zu erfolgreichen Anwendungen
Schenk, Michael ; Seelmann-Eggebert, Ralph ; Piller, Frank Thomas
[Stuttgart]. [Fraunhofer-IRB-Verl.]. 2001. 144 S..
ISBN 3-8167-6052-X kart. : EUR 53.50

Mass customization: challenges and solutions
Blecker, Thorsten ; Friedrich, Gerhard
New York, NY. Springer. 2006. XVI, 280 S.. International series in operations research & management science ; 87.
ISBN 0-387-32222-1 Gb. : EUR 85.55 (freier Pr.)

Mass Customization 2000: neue Potentiale im e-Business durch kundenindividuelle Massenproduktion und CRM ; die zweite deutsche Tagung zur Mass Customization, 5. [und 6.] Oktober 2000 Kongreßzentrum der Deutschen Bibliothek, Frankfurt/Main
1 Aufl.. München. Lehrstuhl für Allgemeine und Industrielle Betriebswirtschaftslehre der Techn. Univ. München [u.a.]. [ca. 2000]. Getr. Zählung.

Mass Customization: A Supply Chain Approach
Kamrani, Ali K. [Bearb.] ; Chandra, Charu [Bearb.]
1. Ed. Berlin. Springer US. 2006.
ISBN 1-402-07112-4 Gb. (Pr. in Vorb.)

Mass Customization: Challenges and Solutions
Blecker, Thorsten ; Friedrich, Gerhard
Boston, MA. Springer Science+Business Media, Inc. 2006. Online-Ressource. International Series in Operations Research & Management Science ; 87.

Mass customization: concepts - tools - realization: [proceedings of the International Mass Customization Meeting 2005 ; June 2 - 3, 2005, Klagenfurt/Austria]
Blecker, Thorsten
Berlin. GITO. 2005. XIII, 509 S..
ISBN 3-936771-46-4 kart. : EUR 49.80

Mass customization: state-of-the-art and challenges
Blecker, Thorsten ; Abdelkafi, Nizar

1917: eine empirische Untersuchung zu Status, Determinanten und Erfolgswirksamkeit
Grasmugg, Stefan ; Drewes, Hans-Anton
1. Aufl.. Zürich. Theolog. Verl.. 1999. XVI, 491 S.. Reihe Electronic Commerce ; 33.
ISBN 3-290-17203-1

Mass Customization als strategische Anwendung des Electronic Business: eine empirische Untersuchung zu Status, Determinanten und Erfolgswirksamkeit
Grasmugg, Stefan
1. Aufl.. Lohmar [u.a.]. Eul. 2006. XXIV, 328 S.. Reihe: Electronic Commerce ; 33.
ISBN 3-89936-482-1

Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche
Thomas, Peter
1. Aufl.. Wiesbaden. Gabler. 2008. XI, 360 S.. Gabler Edition Wissenschaft.
ISBN 978-3-8349-1098-1 Pb. : ca. EUR 55.90

Mass Customization and Footwear: Myth, Salvation or Reality?: a Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise)
Boër, Claudio R. ; Dulio, Sergio
London. Springer. 2007.
978-1-84628-865-4 |b Online

Mass Customization - das neue Paradigma der Automobilindustrie zur Jahrtausendwende?
Aachen . Shaker .

Mass Customization im Bekleidungshandel: wachstumsorientierte Absatzsysteme für individuelle Bekleidungsprodukte am Beispiel der industriellen Maßkonfektion
Tietz, Christian
Münster. FATM. 2007. XVII, 244 S.. Schriften zur Textilwirtschaft ; Bd. 56.
ISBN 978-3-930238-14-9 kart. : EUR 30.00

Mass Customization im Kontext des Electronic Business: empirische Untersuchung der Erfolgswirksamkeit
Grasmugg, Stefan L. ; Schoder, Detlef

Mass Customization in der Automobilindustrie: Entwicklung innovativer Konzepte zur Gestaltung von Produktionsnetzwerken
Appel, Gordon
Saarbrücken. VDM, Verl. Müller. 2008. II, 95 S..
ISBN 978-3-8364-6065-1

Mass Customization in der privaten Krankenzusatzversicherung
Grabosch, Uwe
Karlsruhe. VVW. 2004. XVI, 217 S.. Versicherungswissenschaft in Hannover ; 22.
ISBN 3-89952-162-5 Kt. (Pr. in Vorb.)

Mass customization information systems in business
Blecker, Thorsten. ; Friedrich, Gerhard.
Hershey PA. Idea Group Reference,. c2007.. p. cm..

Mass Customization-Konzepte im Electronic Business
Reichwald, Ralf ; Piller, Frank Thomas

Mass customization process
Asker, Martin C. E., ; Helgesson, Caroline C.,
Lund. Univ.,. 2003. 131 s..

Ein Mädchen von siebzehn Jahren: Roman für junge Mädchen
Bratt, Berte ; Hellwig, Karl [Übers.]
1. Aufl.. München [u.a.]. F. Schneider. 1980. 160 S.. Schneider-Buch.
ISBN 3-505-06653-2

Mass customization und Kundenintegration: neue Wege zum innovativen Produkt
Piller, Frank Thomas ¬[Hrsg.]¬
Spezialausg., Sonderaufl.. Düsseldorf. Symposion-Publ.. 2004. 179 S. : graph. Darst..

Mass Customized Marketing: effiziente Individualisierung von Vermarktungsobjekten und -prozessen
Schnäbele, Peter
Wiesbaden. Dt. Univ.-Verl. [u.a.]. 1997. XVII, 294 S. : graph. Darst. Gabler Edition Wissenschaft.
ISBN 3-8244-6644-9

"Mass Customized Retailing": eine strategische Option für das Informationszeitalter?
Hansen, Ursula ; Hohm, Dirk ; Mekwinski, Sven

Maßdarstellungen in Balayage-Räumen
Steiner, Uwe
1988. IV, 83 S..