Marketing library services: Papers
Whibley, Vaughan [Hrsg.]
(Orpington). London and Home Counties Branch, Libr. Assoc.. 1981. 87 S..
ISBN 0-902119-29-X

Marketing library services
Keiser ; Galvin
The Hague . International Federation for Information and Documentation (FID). 1995. i, 139 s..

Marketing library services: a nuts-and-bolts approach
Keiser, Barbie E. ; Galvin, Karol K. ; LaRosa, Sharon
The Hague. FID,. 1994. [5], i, 139 s..

Marketing library services: MLS ; a "how-to" marketing tool written specifically for librarians!.
Medford, NY. Information Today,. 1998-.

Marketing life and health insurance
Strickler, Nancy E. ¬[Hrsg.]¬
Atlanta, Ga.. Life Management Inst.. 1981. 471 S..
ISBN 0-915322-47-1

Marketing life insurance: its history in America
Stalson, J. Owen,
Cambridge, Mass.. Harvard University Press,. 1942.. xl, 911 p..

Marketing life insurance in a bank or thrift
Corsi, Jerome R. ¬[Hrsg.]¬
Boulder [u.a.]. Westview Press. 1986. XII, 233 S. : graph. Darst.. Westview professional handbooks on the new banking.
ISBN 0-8133-7205-4

Marketing life insurance; its history in America
Stalson, J. Owen
Cambridge, Mass.. Harvard Univ. Pr. 1942. XL, 911 S.. Harvard studies in business history ; 6.

Marketing life insurance; its history in America
Stalson, J. Owen
Bryn Mawr, Pa. Published for McCahan Foundation by R. D. Irwin, Homewood, Ill. 1969. XXXII, 911 S.. Publications.

Marketing literature: development and appraisal
Bartels, Robert D. W.
Reprint. New York, NY. Arno Press. 1978. VI, 525 S.. A century of marketing.
ISBN 0-405-11165-7

Marketing literature: the making of contemporary writing in Britain
Squires, Claire
1. publ., [Nachdr.]. Basingstoke [u.a.]. Palgrave Macmillan. 2008. IX, 237 S..
978-1-4039-9773-9 |b alk. paper

Marketing livestock and meat
Fenn, M. G. ; Ozorai, I.
2. ed.. Rome. FAO. 1977. XIII, 198 S. : Ill., graph. Darst.. Food and Agriculture Organization: FAO animal production and health series. ; 1..
ISBN 92-5-100168-5

Marketing livestock and meat
Lesser, William
New York. Food Products Press. 1993. xxvi, 471 p..
ISBN 1-560-22016-3 acid-free

Marketing livestock and meats
Ellinger ; Wentworth
Chicago, Ill . 1925. 112 s..

Marketing-logisitsche Entscheidungsvariablen für Konsumgüterverpackungen
Knödel, Wolfgang
Zürich [u.a.]. Deutsch. 1978. 227 S..
3-87144-472-3

Marketing logistics
Christopher, Martin ; Peck, Helen
2nd ed. Amsterdam [u.a.]. Butterworth-Heinemann. 2003. VIII, 158 S..
ISBN 0-7506-5224-1

Marketing logistics
Christopher, Martin ; Peck, Helen
Oxford. Butterworth-Heinemann. 1997. VIII, 162 S.. The marketing series.
ISBN 0-7506-2209-1

Marketing logistics and distribution planning
Christopher, Martin ; Wills, Gordon
London. Allen & Unwin. 1972. 392 S..

The marketing/logistics interface
Schary, Philip B. ; Becker, Boris W.
Bradford, Yorkshire. MCB (Physical Distribution Management). 1973. S.247-288 m.Abb.. International journal of physical distribution. Monogr. ser. ; Vol. 3,4..

Marketing-Logistik: Gestaltung, Steuerung u. Kontrolle d. Warenflusses im modernen Markt
Pfohl, Hans-Christian
Mainz. Distribution-Verl.. 1972. 217 S..

Marketing-Logistik: eine systemtheoretische Konzeption der betrieblichen Warenverteilung und Warenbeschaffung
Krulis-Randa, Jan S.
Bern [u.a.]. Haupt. 1977. VII, 341 S. : graph. Darst..
ISBN 3-258-02669-6

Marketing-Logistik: Grundlagenwissen, praktische Beispiele, Nutzanwendung: Checklisten für Verlader und Transportunternehmen
Künzer, Leo [Bearb.]
Frankfurt, M.. Studienges.. 1978. 151 S.. Transportkette ; 24.

Marketing-Logistik
Weis
Ludwigshafen (Rhein) .

Marketing-Logistik bei stochastischer Nachfrage
Gaul, Wolfgang
Karlsruhe. [1982]. [9] Bl.. Institut für Entscheidungstheorie und Unternehmensforschung <Karlsruhe>: Diskussionspapier ; 42.

Marketing-Logistik in der Praxis: Leitfaden für d. Management in Industrie u. Handel
Traumann, Peter
1 Aufl.. Mainz. Distribution-Verlag. 1976. 127 S. : 25 graph. Darst..
ISBN 3-7830-0113-7

Marketing-Logistik und kombinierter Verkehr: Interantionale Tagung Transport und Produktivität
Ranitzsch, Eberhard
Wien. Österreichische Studiengesellschaft für wirtschaftliche Güterbewegung. 1977. 42 S..

Marketing - logistische Entscheidungsvariablen für Konsumgüterverpackungen
Knödel, Wolfgang
Zürich [u.a.]. Deutsch. 1978. 227 S..
ISBN 3-87144-472-3

Marketing logs and timber of the Pacific Rim: 8th annual Seattle conference, November 18 & 19, 1991, Marriott Hotel, Sea-Tac Airport : held in conjunction with the November 20th conference "Marketing of Lumber, Chips, and Other Manufactured Forest Products of the Pacific Rim" : proceedings
Flynn, Bob. ; Gates, Jack.
Seattle, WA. Jay Gruenfeld Associates,. c1991.. 159 p..

Marketing logs and timber of the Pacific Rim: emphasis on timber supply politics and media relations : 7th annual Seattle conference, November 26 & 27, 1990, Marriott Hotel, Sea-Tac Airport : held in conjunction with the November 28th conference, "Marketing of chips, lumber and other manufactured forest products of the Pacific Rim : proceedings
Flynn, Bob. ; Gates, Jack.
Seattle, Wash.. Jay Gruenfeld Associates,. c1991.. ii, 118 p..

Marketing logs and timber of the Pacific Rim: 9th annual Seattle conference, November 30, December 1, 1992, Marriott Hotel, Sea-Tac Airport : held in conjunction with the December 2nd conference "Marketing of Lumber, Chips, and Other Manufactured Forest Products of the Pacific Rim" : proceedings
Flynn, Bob.
Seattle, WA. Jay Gruenfeld Associates,. c1992.. 133 p..

Marketing long-term and senior care services
Winston, William J. ¬[Hrsg.]¬
New York. Haworth. 1984. XI, 113 S. : graph. Darst.. The health merketing quaterly series.
ISBN 0-86656-289-3

Marketing looks outward
Locander, William
Chichago, Ill.. American Marketing Assoc.. 1977. XIV, 127 S.. Series ; 38.
ISBN 0-87757-087-6

Marketing low-grade hardwoods for furniture stock: a new approach
Reynolds, Hugh W. ; Gatchell, Charles J.
Broomall, Pa.. Dept. of Agriculture, Forest Service, Northeastern Forest Experiment Station,. 1979.. 7 p..

Marketing ... maar dan goed
Bauduin, Paul
2e dr. Alphen aan den Rijn. Samsom. 1971. 307 S..
ISBN 90-14-41663-6

Marketing macht Märkte
Bossle, Rudolf
2. Aufl. Wiesbaden. Gabler. 1974. 224 S..
ISBN 3-409-36355-6

Marketing made easy for the small accounting firm
Rosen, Jo Ann.
New York ; . John Wiley & Sons,. c1995. xii, 244 p. ;.

Marketing made simple
Lancaster, Geoff ; Reynolds, Paul
1. publ.. Oxford [u.a.]. Made Simple. 2002. VIII, 261 S. : graph. Darst..
ISBN 0-7506-4771-x

Marketing madness: a survival guide for a consumer society
Jacobson, Michael F. ; Mazur, Laurie Ann
Boulder, Colo. ¬[u.a.]¬. Westview Press. 1995. 260 S. : zahlr. Ill., graph. Darst..
ISBN 0-8133-1981-1

Marketing Magazine
[S.l.]. 1994.

Marketing magazine: for advertising, marketing and media executives
Auckland. Minty's Media,. 1982-.

Marketing magazine
Toronto. Maclean Hunter,. c1993-. v..

Marketing magic: innovative and proven ideas for finding customers, making sales, and growing your business
Debelak, Don.
Holbrook, Mass.. B. Adams,. c1994.. 303 p. ;.

Der Marketing Mainzer: Events, Kongresse, Tourismus, Hotels
Mainz, . 1998-2002..

Marketing Malaysia as a model modern muslim state: the significance of the 16 th Commonwealth Games
Van der Westhuizen, Janis

Berlin: Analyse, Planung und Verwirklichung
Kotler, Philip ; Stock, Wolfgang J. [Hrsg.] ; Weiermair, Peter [Hrsg.] ; Vorbrugg, Monika [Hrsg.] ; Schlimgen, Herbert [Hrsg.] ; Jochimsen, Margarethe [Hrsg.] ; Hielscher, Peter [Hrsg.] ; Sello, Katrin [Hrsg.] ; Vetter, Helena [Hrsg.] ; Claassen-Schmal, Barbara
10., überarb. und aktualisierte Aufl., [Nachdr.]. Stuttgart. Klett-Cotta. 1984. 175 S..
ISBN 3-608-76201-9

Frankfurter Bilder 1955 - 1990: in der Vollkommenheit des Augenblicks
Schmitz, Werner (Photograph) ; Bliemel, Friedhelm
Frankfurt [Main]. az-Verl.. 1990. 103 S..
ISBN 3-923440-17-0

Mark96
Kotler, Philip
1996. 165 S..
ISBN 3-530-30010-1

Marketing-Management
Albach, Horst |9 118809660 |b [Red.]
Wiesbaden. Gabler. 2002. XI, 190 S., S. XIII - XIV. Zeitschrift für Betriebswirtschaft : Ergänzungsheft ; 2002,1.
3-409-11984-1

Marketingmanagement: Strategien, Instrumente, Umsetzung, Unternehmensführung
Homburg, Christian |9 118190008 ; Krohmer, Harley
Wiesbaden. Gabler. 2002. ca. 900 S..
3-409-12263-X |b Br. : ca. DM 98.00

Marketing-Management

Marketing management
Davis, Kenneth R.
3. ed. New York. Ronald. 1972. XI, 958 S..

Marketing-Management: Analyse - Strategie -Implementierung
Meffert, Heribert
1. Aufl.. 1994.
ISBN 3-409-23613-9

Marketing management: analysis, planning, and control
Kotler, Philip
Englewood Cliffs, N.J.. Prentice-Hall. 1967. 628 S..

Marketing-Management: Analyse, Planung und Kontrolle
Kotler, Philip
Stuttgart. Poeschel.

Marketing management: analytic exercises with Lotus 1-2-3
Lilien, Gary L.
Redwood City. Scientific Pr.. 1988.

Marketing management
Davis, Kenneth R.
4. ed. New York. Wiley. 1981. XIX, 778 S.. Wiley series in marketing.
ISBN 0-471-05948-X

Marketing management
Davis, Kenneth R.
5. ed., 2. [Dr.]. New York [u.a.]. Wiley. c1985. XVIII, 841 S. : Ill., graph. Darst..
ISBN 0-471-89532-6 : No price

Marketing-Management
Berlin ¬[u.a.]¬. de Gruyter.

Marketing management: Analysis and decision
Howard, John A.
3.print. Homewood, Ill.. Irwin. 1959. XIII,429 S..

Marketing management: analytic exercises for spreadsheets
Lilien, Gary L.
Danvers, Mass.. Boyd & Fraser.

Marketing management
Lancaster, Geoff ; Massingham, Lester
3. ed.. Lonon [u.a.]. McGraw-Hill. 2001. XI, 542 S..
ISBN 0-07-709752-1

Marketing management: analysis and planning
Howard, John A.
Homewood. Irwin. 1966. 487 S..

Marketing Management: A behavioral systems approach
Field, George A. ; Douglas, John ; Tarpey, Lawrence X.
1 Aufl.. Columbus, Ohio. Merrill. 1966. XV,619 S..

Marketing management: knowledge and skills
Peter, J. Paul ; Donnelly, James H.
3. ed.. Homewood, Illinois [u.a.]. IRWIN. 1992. XVI, 943 S..
ISBN 0-256-09225-7

Marketing-Management
Hill, Wilhelm ; Rieser, Ignaz
Bern. 1990. XVII, 567 S..
ISBN 3-258-04144-X

Marketing management: text and cases
Quelch, John A. ¬[Hrsg.]¬
1 Aufl.. Homewood, Ill. ¬[u.a.]¬. Irwin. 1993. XIII, 848 S.. ¬The¬ Irwin series in marketing.
ISBN 0-256-10955-9

Marketing Management: analysis, planning, implementation, and control
Kotler, Philip
7. ed.. Englewood Cliffs, NJ. Prentice-Hall. 1988. XXVI, 756 S. : Ill., graph. Darst.. The Prentice-Hall series in marketing.
ISBN 0-13-552480-6

Marketing-Management: Marketing als Konzept der Unternehmensführung
Wiedmann, Klaus-Peter
Landsberg/Lech. mi, Verl. Moderne Industrie. 1998 = 1998. ca. 400 S. ; 24 cm.
ISBN 3-478-37310-7

Marketing management
Phelps, Dudley M. ; Westing, John H.
3. ed.. Homewood, Ill.. Irwin. 1968. XV, 925 S. : graph. Darst..

Marketing-Management: Analyse, Planung u. Kontrolle
Kofler, Philip
2. Aufl.. Stuttgart. Poeschel. 1974. XX, 908 S..

Marketing management
Lancaster, Geoffrey ; Massingham, Lester
London ¬[u.a.]¬. McGraw-Hill. 1993. XII, 383 S. : graph. Darst..
ISBN 0-07-707420-3

Marketing management: text and cases
Czinkota, Michael R. ; Kotabe, Masaaki ; Mercer, David
1 Aufl.. Cambridge, MA [u.a.]. Blackwell. 1997. XXII, 675 S..
ISBN 1-55786-694-5

Marketing management: a quantitative approach
Charvat, Frank J. ; Whitman, William T.
[Repr.]. Boston. Heath. 1966. X, 369 S..

Marketing management: Perspectives and applications
Woodruff, Robert B.
Homewood, Ill.. Irwin. 1976. XI, 433 S. : graph.Darst..
ISBN 0-256-01843-x

Marketing management
Lancaster, Geoffrey ; Massingham, Lester
2. ed.. London [u.a.]. McGraw-Hill. 1998. X, 466 S. : graph. Darst..
ISBN 0-07-709291-0

Marketing management: Operating, strategic, and administrative
Howard, John A.
3.ed.. Homewood, Ill.. Irwin. 1973. XII,560 S.m.Abb.u.Tab..
ISBN 0-256-00227-4

Marketing-Management
Hill, Wilhelm ; Rieser, Ignaz
2., durchges. Aufl.. Bern. Haupt. 1993. XVII, 568 S. : graph. Darst.. UTB für Wissenschaft : Grosse Reihe.
ISBN 3-258-04717-0

Marketing management: text and cases
Bonoma, Thomas V. ¬[Hrsg.]¬
Homewood, Ill. ¬[u.a.]¬. Irwin. 1990. XIII, 930 S..
ISBN 0-256-07992-7

Marketing management
Czinkota, Michael R. ; Kotabe, Masaaki
2. ed.. Cincinnati, Ohio. South-Western College Publ.. 2001. XXV, 598 S..
ISBN 0-324-02203-4

Marketing management: cases from the emerging countries
Boyd, Harper W. [Hrsg.]
Reading, Mass. [u.a.]. Addison-Wesley. 1966. VIII, 424 S.. Stanford University series in business management.

Marketing management
Kumar, Nagesh ; Mittal, R.
1. ed.. New Delhi. Anmol Publ.. 2001. XII, 418 S..
ISBN 81-2611020-1

Marketing management
Davis, Kenneth R.
2. ed.. New York. The Ronald Press. 1966. XII, 894 S. : Ill., graph. Darst..

Marketing management: strategy and action
Assael, Henry
Boston, Massachusetts. Kent. 1985. Getr. Zählung : Ill., graph. Darst.
ISBN 0-534-04788-2

Marketing management: a relationship approach
Hollensen, Svend
Harlow. Financial Times Prentice Hall. 2003. XXVI, 787 S..
ISBN 0-273-64378-9

Marketing Management
Eldridge, Clarence E.
Essen. Strauf. [1966]. getr. Zählung.

Marketing-Management
München [u.a.]. Oldenbourg. 2000. XXXV, 1255 S. : Ill., graph. Darst.. Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften.
ISBN ISBN 3-486-25004-3 hbk : DM 98.00

Marketing management: text and cases
Dalrymple, Douglas J. ; Parsons, Leonard J.
Santa Barbara [u.a.]. Wiley. 1976. IX, 643 S. Wiley/Hamilton series in marketing.
ISBN 0-471-19130-2

Marketing management: foundations and practices
Lazer, William ; Culley, James D.
Boston u.a.. Houghton Mifflin. 1983. XXIII, 869 S. : graph. Darst..
ISBN 0-395-32716-4

Marketing management: strategy and casses
Dalrymple, Douglas J. ; Parsons, Leonard J.
3. ed.. New York [u.a.]. Wiley. 1983. XIII, 821 S. Wiley series in marketing.
ISBN 0-471-09847-7

Marketing management: the strategy, tactics and art of competition
Wasson, Chester R.
2. print.. Charlotte, NC. ECR. 1983. III, 469 S. : graph. Darst..
ISBN 0-9600352-6-5

Marketing management: Analysis, planning, and control
Kotler, Philip
4.ed.. London. Prentice-Hall. 1980. XI, 722 S..
ISBN 0-13-557983-x

Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip ; Bliemel, Friedhelm
9., überarb. u. aktualis. Aufl.. Stuttgart. Schöffer-Poeschel. ¬1999¬ i.e. 1998. XXXVI, 1259 S..
DM 68.00

Marketing management: A systems perspective
Lazer, William
New York. Wiley. 1971. XIV,720 S.. The Wiley marketing series..
ISBN 0-471-51985-5

Marketing-Management: Analyse, Planung, Umsetzund und Steuerung
Kotler, Philip
7., vollständig neu bearb. und für den dt. Sprachraum erw. Aufl.. Stuttgart. Schäffer-Poeschel. 1992. XL, 1122 S. : graph. Darst..
ISBN 3-7910-0504-9

Marketing management: integrated text, readings, and cases
Jolson, Marvin A.
New York [u.a.]. Macmillan. 1978. XII, 628 S. : Ill..
ISBN 0-02-361180-4

Marketing management: analysis, planning, implementation, and control
Kotler, Philip
9. ed.. Upper Saddle River, NJ. Prentice Hall. 1997. XL, 787, 35 S. : graph. Darst.. The Prentice-Hall international series in marketing.
ISBN 0-13-243510-1

Marketing management: an asian perspective
Kotler, Philip
3. ed.. Singapore [u.a.]. Prentice Hall. [20]03. XXVI, 771 S. : Ill., graph. Darst..
ISBN 0-13-106625-0

Marketing management: strategy and cases
Dalrymple, Douglas J. ; Parsons, Leonard J.
5. ed.. New York, NY [u.a.]. Wiley. 1990. IX, 958 S.. Wiley series in management.
ISBN 0-471-60165-9

Marketing management: a quarterly business management publication of the American Marketing Association
Chicago, Ill.. AMA. 1992.

Marketing management
Boyd, Harper W. ; Massy, William F.
New York [u.a.]. Harcourt Brace Jovanovich. 1972. XII, 618 S.. The Harbrace series in business and economics.
ISBN 0-15-555112-4

Marketing-Management
Sander, Michael
1. Aufl.. Stuttgart. UTB für Wissenschaft ØUni-Taschenbücher GmbH=. 2003. 650 S.. UTB L (Large-Format) ; 8251.
ISBN 3-8252-8251-1 Gb. : ca. EUR 49.90, ca. CHF 82.50

Marketing-Management: Analyse, Planung und Verwirklichung
Kotler, Philip ; Bliemel, Friedhelm
11., überarb. und aktualisierte Aufl.. Stuttgart. Schäffer-Poeschel. 2005.
ISBN 3-8273-7204-6

Marketing-Management: Analyse, Planung und Verwirklichung
Kotler, Philip ; Bliemel, Friedhelm
10., überarb. und aktualisierte Aufl. München [u.a.]. Pearson-Studium. 2006. XXXVIII, 1361 S. : graph. Darst ; 25 cm. wi Wirtschaft.
ISBN 3-8273-7204-6

Marketing management: text and cases
Dalrymple, Douglas Jesse ; Parsons, Leonard J.
2. ed.. New York. Wiley. 1980. XII, 721 S.. Wiley series in marketing.
ISBN 0-471-03606-4

Marketing management: principles and decisions
Marx, Sieg ; Dekker, H. J.
1. ed., 2. impr. Pretoria. HAUM Educational Publ.. 1986. 587 S. : graph. Darst.
ISBN 0-7986-0922-2

Marketing-Management [Computerdatei]: Folienvorlagen
Kotler, Philip
9. Aufl.. Stuttgart. Schäffer-Poeschel. 1999. 1 CD-ROM ; 12 cm.
ISBN 3-7910-1533-8

Marketing-Management: Märkte, Marktinformationen und Marktbearbeitung
Sander, Matthias
1 Aufl.. Stuttgart. Lucius und Lucius. 2004. XXI, 929 S.. UTB ; 8251.
ISBN 3-8252-8251-1

Marketing management: A planning approach
Hughes, George D.
Reading, Mass.. Addison-Wesley. 1978. XXVIII,576 S. : graph.Darst.. Addison-Wesley series in marketing..
ISBN 0-201-03057-8

Marketing management: a strategic approach with a global orientation
Boyd, Harper W. ; Walker, Orville C. ; Larréché, Jean-Claude
3. ed., internat. ed.. Boston [u.a.]. McGraw-Hill. 1998. XXII, 547 S..
ISBN 0-07-115429-9

Marketing management: a strategic approach
Boyd, Harper W. ; Walker, Orville C.
Homewood, Il.. Irwin. 1990. XXIX, 899 S.: Ill..
ISBN 0-256-05827-X

Marketing management: a strategic decision-making approach
Mullins, John Walker ; Walker, Orville C.
6th ed. Boston [u.a]. McGraw-Hill. 2008. XXII, 533 S..
ISBN 0-07-110109-8

Marketing management: a relationship marketing perspective
1. publ.. Basingstoke u.a.. Macmillan. 2000. XVIII, 295 S. : graph. Darst.. Macmillan business.
ISBN 0-333-77749-2

Marketing management
Cronje, Gerhard J. ; Marx, Sieg ; Walt, Annamarie van der [Hrsg.]
Repr. Cape Town [u.a.]. Juta. 1990. XVIII, 577 S. : Ill., graph. Darst.
ISBN 0-7021-2294-7

Marketing management
Cravens, David W. ; Hills, Gerald E. ; Woodruff, Robert B.
Homewood, Ill.. Irwin. 1987. XX, 714 S..
ISBN 0-256-05547-5

Marketing management: text and cases
Dalrymple, Douglas J. ; Parsons, Leonard J.
7. ed.. New York [u.a.]. Wiley. 2000. XII, 707 S..
ISBN 0-471-33238-0

Marketing-Management
Böhler, Heymo ; Scigliano, Dino
Stuttgart. Kohlhammer. 2005. 205 S.. Grundzüge der BWL.
ISBN 3-17-018368-0

Marketing management
Jolibert, Alain ; Dubois, Pierre-Louis ; Mühlbacher, Hans
Basingstoke. Palgrave Macmillan. 2005. 480 p..
ISBN 0-333-77318-7

Marketing management
Mason, Joseph Barry ; Ezell, Hazel F.
New York. Macmillan [u.a.]. 1993. XIX, 714 S..
ISBN 0-02-376921-1

Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
2., überarb. und erw. Aufl.. Wiesbaden. Gabler. 2006. XXIII, 1375 S..
ISBN 3-8349-0289-6

Marketing management: strategy and cases
Dalrymple, Douglas J. ; Parsons, Leonard J.
4. ed. New York [u.a.]. Wiley. 1986. XIII, 925 S. : graph. Darst. Wiley series in management.
ISBN 0-471-83899-3

Marketing management: a comprehensive reader
Sheth, Jagdish N. ; Garrett, Dennis E.
Cincinnati, Ohio [u.a.]. South-Western Publ. Co.. 1986. X, 1026 S..
ISBN 0-538-19230-5

Marketing-Management: Analyse, Planung, und Entwicklung
Kotler, Philip ; Bliemel, Friedhelm
10., überarb. u. akt. Aufl. [München]. Addison-Wesley. 2006. 1361 S.. Pearson studium.
ISBN 3-8273-7204-6

Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
Kotler, Philip ; Bliemel, Friedhelm
8., vollst. neubearb. u. erw. Aufl.. Stuttgart. Schäffer-Poeschel. 1995. XXXVI,1220 S..
ISBN 3-7910-0882-X

Marketing management: knowledge and skills
Peter, Jerome Paul ; Donnelly, James Howard
8. ed., internat. ed.. Boston, Mass. [u.a.]. McGraw-Hill Irwin. 2007. XVII, 813 S. : Ill., graph. Darst..
ISBN 978-0-07-110722-8

Marketing management: concepts, practice and cases
Haas, Robert E. ; Wotruba, Thomas R.
Plano, Tex.. Business Publ.. 1983. 513 S..
ISBN 0-256-02956-3

Marketing-Management: Strategien für wertschaffendes Handeln
Kotler, Philip ; Keller, Kevin Lane ; Bliemel, Friedhelm
12., aktualisierte Aufl.. München [u.a.]. Pearson Studium. 2005. 1261 S. : Ill., graph. Darst..
ISBN 3-8273-7204-6 39,95

Marketing management: a European perspective
Norgan, Susan
Wokingham ¬[u.a.]¬. Addison-Wesley. 1994. XVIII, 622 S..
ISBN 0-201-54447-4