Marketing communications and promotion
Nickels, William G.
Columbus, O.. Grid. 1976. XII,502 S. : Ill.u.graph.Darst.. Grid series in marketing..

Marketing communications and promotion
Nickels, William G.
2. ed. Columbus, Ohio. Grid. Publ.. 1980. X, 528 S.. Grid series in marketing.
ISBN 0-88244-197-3

Marketing communications classics: an international collection of classic and contemporary papers
Fitzgerald, Maureen ; Arnott, David
1. ed. London [u.a.]. Thomson Business Press. 2000. XX, 524 S..
ISBN 1-86152-507-9

Marketing communications controlling
Pietralla, Jens-Thomas ; Müller, Andreas X.

Marketing communications for local nonprofit organizations: targets and tools
Self, Donald R. ¬[Hrsg.]¬
Binghampton, NY. Best Business Books. 2001. XXI, 265 S..
ISBN 0-7890-1702-4

Marketing communications - how is the process?: a case study of the Swedish National Road Administration (SNRA)
Åkerlund, Per
Lule¯, . 2004.

Marketing communications in a changing environment
Cambridge, Mass.. Harvard College. 1983. 156 S.. Harvard business review.
ISBN 0-86735-248-5

Marketing communications in a postmodern world
Firat, A. Fuat ; Christensen, Lars Thøger

Marketing communications in a world of consumption and brand communities
Muñiz, Albert M. ; O'Guinn, Thomas C.

Marketing communications in the pharmaceutical industry
Holden, Peter _u.a_ _[Hrsg.]_
Oxford. Radcliffe Professional Pr.. 1992. VII,149 S..
ISBN 1-87090-538-5

Marketing communications management: concepts and theories, cases and practices
Copley, Paul
Amsterdam [u.a.]. Elsevier. 2004. XIV, 441 S..
ISBN 0-7506-5294-2

The marketing communications mix revisited
Raulas, Mika ; Vepsäläinen, Ari P. J.
Helsinki. Helsingin Kauppakorkeakoulun Kuvalaitos. 1992. 21 S. : graph. darst. Working papers : Helsinki School of Economics and Business Administration : W ; 32.
ISBN 951-702-333-2

Marketing communications, procedural learning, and consumer decision making: working paper
Kirmani, Amna ; Wright, Peter
Cambridge, Mass.. 1992. 24 S.. Report / Marketing Science Institute ; 92-119.

¬The¬ Marketing communications process
Deözier, M. Wayne
New York, NY u.a.. McGraw-Hill. 1976. XII, 324 S..
ISBN 0-07-016302-2

Marketing communications strategies
Pilarczyk, Bogna
PoznaÂn. Akad. Ekonomiczna w Poznaniu. 2008. 182 S.. Zeszyty naukowe ; 102.
ISBN 978-83-7417-300-1

Marketing communications strategies today and tomorrow: integration, allocation, and interactive technologies ; conference summary, Cambridge, MA, March 24-25, 1994
Faure, Corinne ¬[Hrsg.]¬
Cambridge, Mass.. Marketing Science Inst.. 1994. 52 S.. Report / Marketing Science Institute ; 94-109.

Marketing communications strategy: [syllabus 94]
Betts, Peter
1. ed. London. BPP Publ.. 1994. XX, 287 S.. CIM study text : Diploma.
ISBN 0-7517-4021-7

Marketing communications strategy 1996-97
Yeshin, Tony
Oxford. Butterworth-Heinemann. 1996. VI, 262 S.. The marketing series.
ISBN 0-7506-2906-1 (pbk) : £16.99

Marketing communications strategy for the 1988 Pontiac LeMans
Kurtz, Jillian Beth. ; MacNeill, Guy Douglas.
c1988.. 145 leaves.

Marketing communication strategies in support of product launch: an empirical study of Taiwanese high-tech firms
Chen, Chien-Wei ; Shen, Chung-Chi ; Chiu, Wan-Yu

Marketing communications trends in the emerging global marketplace
Hennessey, H. David

Marketing communikations: advertising, sales promotion, public relations, display, personal selling
Anderson, Patricia M. ; Rubin, Leonard G.
Englewood Cliffs, NJ . Prentice-Hall. 1986. 450 p..

Marketing communities in the information age
Skinner, G. William
[London. The London School of Economics and Political Science,. 1964]. 18 p. ;.

Marketing community bonds.
[Saskatchewan]. Saskatchewan Economic Diversification and Trade,. [1994?]. 16, [15] p. ;.

Marketing community policing in the news: a missed opportunity?
Washington, DC. U.S. Dept. of Justice, Office of Justice Programs, National Institute of Justice,. [2003]. ii, 6 p..

Marketing company shares
Fanning, David
Aldershot, Hants.. Gower. 1982. XIII, 270 S..
ISBN 0-566-02174-9

Marketing competences and strategic flexibility in China
Wang, Yonggui. ; Li-Hua, Richard,
New York, N.Y.. Palgrave Macmillan,. 2007.. xvi, 261 s..

Marketing, competition and the public sector: key trends and issues
Tam, Henry Benedict
Harlow. Longman Information & Reference. 1994. XII, 317 S..
ISBN 0-582-24447-1 (: No price)

Marketing computers
[New York, NY. A/S/M Communications],. c1987- . 11 v..

¬The¬ marketing concept: its meaning to management: with a paper on the role of the college in executive development
Repr. [of the ed.] New York, N.Y., 1957. New York. Kraus. 1967. 59 S.. Marketing series ; 99.

¬The¬ marketing concept: Its meaning to management: with a paper on the college in executive development ; [material pres. at the Marketing Conference ... New York, February 4 - 6, 1957]
New York, NY. AMA. 1957. 59 S.. Marketing series ; 99.

The marketing concept in action;: proceedings [of the] 47th national conference [of the] American Marketing Association, June 15-17, 1964, Dallas, Texas.
Kaplan, Robert M.
Chicago . [1964]. xxviii, 942 p..

Schewe, Charles D.
ISBN 0-07-055272-X

Marketing. Concepts and decision making
Gross, Charles W. ; Peterson, Robin
St. Paul. West Publ.. 1987. 28, 700 S..
ISBN 0-314-85242-5

Marketing concepts and strategies in the next decade
Rodger, Leslie W.
London. Cassell. 1973. 248 S.. Cassell/Associated Business Programmes Marketing Library..
ISBN 0-304-29178-1

Marketing concepts and strategies in the next decade
Rodger, Leslie W.
Reprint.. New York. Wiley. 1974. 248 S. : graph. Darst.. Cassell/Associated Business Programmes marketing library.
ISBN 0-470-72932-5

Marketing, concepts and strategy
Bell, Martin L.
Boston. Houghton Mifflin,. c1979.. xvi, 595 p..

Marketing concepts for libraries and information services
De Sáez, Eileen Elliott
2nd ed. London. Library Association. 2002. 192p.
ISBN 1-85604-426-2

Marketing concepts for libraries and information services
De Sáez, Eileen Elliott
2. ed., reprinted. London. Facet Publishing. 2003. XVI, 224 S..
ISBN 1-85604-426-2

Marketing concepts for libraries and information services
DeSáez, Eileen Elliott
London. Library Assoc. Publ.. 1993. XI, 145 S. : Ill..
ISBN 0-85157-448-3

Marketing concepts for libraries and information services
De Sáez, Eileen Elliott
2. ed. León. Impr. Diocesana. 1979. 126 S..
ISBN 84-85732-00-6

Marketing concepts in changing times
Hill, Richard M. ¬[Hrsg.]¬
Chicago, Ill.. AMA. 1960. XIX, 412 S..

Marketing, concepts, strategies, and decisions
Reibstein, David J.
Englewood Cliffs, N.J.. Prentice-Hall,. c1985.. xvii, 684 p..

Marketing conditions in Pakistan
Haidari, Iqbal.
Karachi. Economic u. industrial publ.,. 1968.. XII, 184 S..

Marketing consultancy: Livingstone food security project ; report
Milimo, John T.
Lusaka. 1997. IX, 67 Bl..

Marketing consumer goods in Belgium
London. Exports to Europe Brach, Dep. of Trade and Industry. 1988. V, 55 S..

Marketing consumer goods in France: exports to Europe branch
London. 1986. 77 S.. Marketing consumer goods.

Marketing consumer services: new insights
Eiglier, Pierre
Cambridge, Mass.. Marketing Science Institute. 1977. VI, 128 S.. Report / Marketing Science Institute ; 77-115.

Marketing. Contemporary concepts and practices
Schoell, William F. ; Ivy, Thomas T.
Boston. Allyn, Bacon. 1982. 15, 685 S..
ISBN 0-205-07656-4

Marketing continuing education
Beder, Hal [ed.]
San Francisco. Jossey-Bass. 1986. 110 p.. New directions for continuing education ; no. 31.
ISBN 1-555-42982-3 pbk

The marketing controller concept: An inquiry into financial/marketing relationships in selected consumer companies
Goodman, Sam R.
Cambridge, Mass.. Marketing Science Inst.. 1970. 44, XI S.. Marketing Science Institute: Special report..

¬Die¬ Wies: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
Link, Jörg ; Gerth, Norbert ; Voßbeck, Eckart
München. Vahlen. 1989. XIV, 346 S.. Denkmalpflege-Informationen : Ausgabe D ; 6.
ISBN 3andesamt für Denkmalpflege

Ehrmann, Harald
Ludwigshafen. Kiehl. 1991.
ISBN 3-470-43371-2 36.00

Reinecke, Sven
St. Gallen. Verl. THEXIS. 1998. 371 S. : Ill., graph. Darst. Fachbuch für Marketing.
ISBN 3-908545-37-4

Marketing-Controlling: Theorie - Praxis - Möglichkeiten
Liebl, Walter F.
Wiesbaden. Gabler. 1989. 173 S. : graph. Darst..
ISBN 3-409-13626-6

Kiener, Joachim
Darmstadt. Toeche-Mittler. 1980. 337 S. : graph. Darst.. Controlling-Praxis ; 2.
ISBN 3-87820-042-0

Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
Link, Jörg ; Gerth, Norbert ; Vossbeck, Eckart
München. Vahlen. 2000. XIV, 346 S. : graph. Darst..
ISBN 3-8006-2425-7

Weber, Jürgen ¬[Hrsg.]¬
1 Aufl.. Wiesbaden. Gabler. 2000. 108 S.. Kostenrechnungspraxis : Sonderheft ; 00,03.

Preissner, Andreas
München [u.a.]. Oldenbourg. 1996. XIII, 352 S. : graph. Darst.
ISBN 3-486-23705-5

Grögl, Peter
Wien. Service-Verl.. 1988. 243 S. : graph. Darst.. Schriften des Österreichischen Controller-Instituts ; 6.
ISBN 3-85428-126-9

Preißner, Andreas
2., erg. Aufl.. München ; Wien. Oldenbourg. 1999. XIII, 352 S..
ISBN 3-486-25279-8

Marketingcontrolling: Sicherstellung von Marketingeffektivität und -effizienz
Reinecke, Sven ; Janz, Simone
Stuttgart. Kohlhammer. 2007. 516 S.. Kohlhammer Edition Marketing.

Marketing-Controlling: Österreich. Controllertag 1985 ; Tagungsbericht
Eschenbach, Rolf [Hrsg.]
Wien. Service, Fachverl. an d. Wirtschaftsuniv.. 1986. 136 S..
ISBN 3-85428-053-X

Marketing-Controlling: Grundlagen, Strategien, Perspektiven
Schwarz, Alexander
1. Aufl.. Berlin. VDM Verlag Dr. Müller. 2005. 134 S..
ISBN 3-86550-073-0 Pb. : EUR 49.00, sfr 78.00

Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz
Reinecke, Sven
1. Aufl.. Stuttgart. Kohlhammer. 2006. 320 S.. Kohlhammer Edition Marketing.
ISBN 3-17-018404-0 Kt. : ca. EUR 29.00

Marketing-Controlling: Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management
Palloks, Monika
Frankfurt am Main [u.a.]. Lang. 1991. VI, 383 S. : graph. Darst. Schriften zum Controlling ; 11.
ISBN 3-631-44146-0

Kaufmann, Traute
München. Wirtschaftsverl. Langen Müller/Herbig. 1997. 160 S..
ISBN 3-7844-7355-5

Marketing-Controlling: strategische Methoden, Prozesse, Lösungen
Mühlstein, Sven
Chemnitz. Verl. UNIVATION. 1996. 44, X S.. Schriftenreihe angewandte Betriebswirtschaft ; 7.
ISBN 3-9804404-7-8

Marketing-Controlling: Bericht von der 10.Kölner BFuP-Tagung; Köln, 3.-4.Dezember 1981
Deyhle, A.
Köln . GEBERA. 1982. 163 S..

Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
Link, Jörg ; Weiser, Christoph
2., vollst. überarb. und erw. Aufl.. München. Vahlen. 2006. XIV, 396 S. : graph. Darst..
ISBN 978-3-8006-3348-7 Pb. : ca. EUR 25.00, ca. sfr 43.80

Marketing-Controlling: Bericht von der 10. Kölner BFuP-Tagung am 3. und 4. Dezember 1981 in Köln
Goetzke, Wolfgang ; Deyhle, Albrecht
Köln. Gesellschaft für Betriebswirtschaftliche Beratung. 1982. 165 S.. GEBERA-Schriften ; 13.
ISBN 3-921727-12-X

Surgical-orthodontic treatment
Proffit, William R. ; White, Raymond P.
St. Louis [u.a.]. Mosby-Year Book. 1991. IX, 722 S..
ISBN 0-8016-5291-X

Marketing-Controlling am Beispiel der entega GmbH in Darmstadt
Wachtel, Christoph. ; Crößmann, Jürgen
Wiesbaden, . 2002.. 74 Bl..

Marketing controlling and profitability indicators affect decisions for new products and product development - Case study: High Impact at BASF Corporation, Mt. Olive, USA: Diplomarbeit SS 2000
Schweingruber, Inga
2000. 49 Bl..

Marketing-Controlling. Den Erfolg messbar machen
Vollmuth, Hilmar J.

Marketing-Controlling - ein Kennzahlen-orientierter Ansatz am Beispiel von drei fiktiven Immobilienunternehmen
Kippes, Stephan

Marketing-Controlling für multinationale Unternehmen
Meissner, Hans G.

Marketingcontrolling im Einzelhandel
Henneking, Karl-Michael
Wiesbaden. Dt. Univ.-Verl. [u.a.],. 1998. XXV, 290 S. : graph. Darst.

Marketing-Controlling im Führungssystem der Unternehmung: strategisches und operatives Controlling für das Absatz- und Beschaffungsmarketing ; Rahmenbedingungen, konzeptuale Grundlagen und Ausgestaltung
Beike, Thomas
1992. VIII, 350 S. : graph. Darst..

Marketing-Controlling im Spannungsfeld
Auerbach, Heiko ; Czenskowsky, Torsten

Marketing-Controlling in der pharmazeutischen Industrie: Anwendungsmoeglichkeiten ausgewaehlter Marketing-Controlling-Instrumente vor dem Hintergrund der Besonderheiten des pharmazeutischen Marketing
Keller, Christian
1995. XII, 283 S. : graph. Darst..

Marketing-Controlling in deutschen Tennisvereinen: Möglichkeiten und Grenzen ergebnisverbessernder Massnahmen
Sperling, Marc-Yong ; Crössmann, Jürgen [Ref.]

Marketingcontrolling in Hotelunternehmungen
Thomas, Gabriele
Bergisch Gladbach [u.a.]. Eul. 1989. IX, 459 S. : graph. Darst. Reihe: Planung, Information und Unternehmungsführung ; 30.
ISBN 3-89012-172-1

Marketing-Controlling in jungen Wachstumsunternehmen: eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
1. Aufl.. Wiesbaden. Dt. Univ.-Verl.. 2007. XXIII, 356 : graph. Darst.. Enrepreneurship.
ISBN 978-3-8350-0845-8

Marketing-Controlling in kleinen und mittleren Unternehmen
Kotzab, Herbert ; Lienbacher, Verena

Marketing-Controlling junger Wachstumsunternehmen: Eine Fallstudienanalyse
Wufka, Carolin S.
1. Aufl.. Wiesbaden. Deutscher Universitäts-Verlag. 2007. 380 S.. Entrepreneurship.
ISBN 978-3-8350-0845-8 Pb. : ca. EUR 55.90

Marketing-Controlling junger Wachstumsunternehmen: eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
1. Aufl.. Wiesbaden. Dt. Univ.-Verl.. 2007. XXIII,356 S.. Gabler Edition Wissenschaft : Entrepreneurship.
ISBN 978-3-8350-0845-8 Pb. : ca. EUR 55.90

Marketing, Controlling, Kompetenz: Grundwissen marktorientierter Unternehmenssteuerung
Pepels, Werner ¬[Hrsg.]¬
1 Aufl.. Berlin. Erich Schmidt. 2003.
ISBN 3-503-07410-4

Marketing, Controlling, Management
Wiesbaden. Gabler. 2001. 600 S..
ISBN 3-409-11653-2

Marketing-Controlling mit POS-Daten: Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
Olbrich, Rainer ¬[Hrsg.]¬
Frankfurt am Main. Dt. Fachverl.. 2006. ca. 600 S.. Edition Lebensmittel-Zeitung.
ISBN 3-87150-960-4

Marketing - Controlling - Organisation: Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner ¬[Hrsg.]¬
1 Aufl.. Berlin. Schmidt. 2003. 274 S..
ISBN 3-503-07414-7

Marketing-Controlling ; Tagungsbericht
Eschenbach, Rolf
Wien. Service-Fachverl.. 1986. 136 S.. Tagungsbericht ; 1985.
ISBN 3-85428-053-X

Marketing-Controlling technologischer Innovationen am Beispiel des AREA Science Park in Trieste (Italien)
Thomas, Katharina ; Crößmann, Jürgen [Ref.]
Wiesbaden. 2005. 75 Bl..

Marketing-Controlling und Abweichungsanalyse: die Entwicklung der Abweichungsanalyse zu einem Instrument des Marketing-Controlling
Heuer, Kai
Hamburg. KovaÏc. 2001. XXIV, 404 S. : graph. Darst. ; 21 cm. Schriftenreihe Schriften zum betrieblichen Rechnungswesen und Controlling ; Bd. 9.
ISBN 3-8300-0328-5 kart. : DM 148.00, sfr 122.84, S 1080.40

Marketing-Controlling von Abonnements im Verlagsgeschäft
Henning, Uwe ; Weizmann, Meinhard ; Clement, Michel ; Schaedel, Ute

Marketing controlling with an integrated management accounting system
Wieder, Bernhard
Wien. Inst. f. BWL der Industrie, WU Wien. 1997. 30 Bl.. Working paper / Institut für BWL der Industrie, Department of Industrial Management ; 1.

Marketing convergence: how the leading companies are profiting from integrating online and offline marketing strategies
Jones, Susan K. ; Spiegel, Ted
Mason, OH. South-Western. 2003. 232 p..
ISBN 0-538-72719-5

Marketing cooperation among rivals
Gatignon, Hubert ; Robertson, Thomas S. ; Sahay, Arvind
Fontainebleau. INSEAD. 1998. 24 S.. Working papers / INSEAD ; 98,05.

Marketing cooperation for differentiated products
Peitz, Martin
1. ed. Valencia. Inst. Valencià d'Investigacions Econòmiques. 1996. 32 S.. A discusión ; 96-03.
ISBN 84-482-1199-5

Marketing cooperation with Europe
New Delhi. [1988]. Getr. Zählung : graph. Darst..

Marketing cooperation with North America
Singh, Jagjit [Hrsg.]
New Delhi. 1991. 111 S. : graph. Darst.

Marketing cooperatives and peasant in Kenya
Uppsala . Scandinavian Institute of African Studies. 1980. 116 s..

Marketing cooperatives and peasants in Kenya
Bager, Torben
Uppsala. Scandinavian Institute of African Studies. 1980. 116 p.. Publications from the Centre for Development Research, Copenhagen ; 5.
ISBN 91-7106-174-6 pbk.

Marketing cooperatives in Tanzania: problems and prospects
Kimario, Ally M.
Dar es Salaam. Dar es Salaam Univ. Pr.. 1992. XII, 140 S..
ISBN 9976-60-167-0

Marketing corporate image: the company as your number one product
Gregory, James R.
Lincolnwood, Ill.. NTC Business Books. 1991. XVIII, 254 S..
ISBN 0-8442-3282-3

Marketing corporate image: the company as your one product
Gregora, James R.
Lincolnwood Chicago. NTC Business Books. 1993. 254 S..
ISBN 0-8442-3282-3

Marketing corporate image: the company as your number one product
Gregory, James R. ; Wiechmann, Jack G.
2. ed. Lincolnwood (Chicago), Ill.. NTC / Contemporary Publ.. 1999. XIII, 274 S.. NTC business books.
ISBN 0-8442-3307-2

Marketing corporate image: your company as your number one product
Gregory, James R. ; Wiechmann, Jack G.
Lincolnwood, IL. NTC Business Books,. 1999.. xiii, 274 p..

Marketing corporate loans: regional strategies for the 80s
Snyder, Chris. ; Weiant, William M.
Lexington, Mass., USA (24 Hartwell Ave., Lexington 02173). Data Resources,. [1983?]. v, 183 p..

Marketing corporate loans: balancing growth and risk.
Lexington, Mass., U.S.A. (24 Hartwell Ave., Lexington 02173). Data Resources,. c1984.. iii, 252 p..

Marketing, corporate social initiatives, and the bottom line: March 14-16, 2001, University of North Carolina, Chapel Hill, North Carolina ; conference summary
Aksoy, Lerzan ¬[Hrsg.]¬
Cambridge, Mass.. MSI. 2001. 34 S.. Report / Marketing Science Institute ; 01-106.

Marketing cost analysis
Sevin, Charles Henry

Marketing-cost ratios of U.S. manufacturers;: a technical analysis,
Bailey, Earl L.,
New York, . Conference Board,. 1975.. iii, 44 p..

Marketing costs and margins
Goldberg, Ray A. ; Oregon, Kenneth E. ; Been, Richard O.

Marketing costs and margins for fertilizers in developing countries
Mittendorf, Hans-Joachim
Rome. 1982. 29 S..

Marketing costs and margins for major food items in developing countries
Mittendorf, Hans J.
Rome. FAO,. 1982.. 6 S..

Marketing costs and margins of agricultural products in selected countries of Asia and Pacific
Rome. 1981. 57 S..

Marketing costs and margins of major agricultural commodities in India
Faridabad. 1985. V, 96 S. : graph. Darst.. Market Research and Planning Cell.

Marketing costs and mathematical programing
Baumol, William J. ; Sevin, Charles H.

Marketing costs and mathematical programming
Baumol, William J. ; Sevin, Charles H.

Marketing costs and the processing of cashewnuts in Tanzania: an analysis of the marketing and the potential level of the producer price
Ellis, Frank.
Dar-es-Salaam. Economic Research Bureau,. 1980.. 49 S..

Marketing costs for food: farmer's share of food dollar ; marketing bill ; consumer demand
Washington D. C.. Department of Agriculture. 1955. 13 S.. Miscellaneous publication ; 708.

Marketing costs for New Zealand meat exports: 1970/71 to 1975/76
Chudleigh, P.D. ; Woods, L.D. ; Clemes, M.
Canterbury, Na Press,. 2004.. 24 S..

Marketing costs for New Zealand wool: 1070/71 to 1975/76
Chudleigh, P.D.
Canterbury, N.Z. . 1977. 103 S..

Marketing costs in consumer goods industries
Buzzell, Robert D. ; Farris, Paul W.
Cambridge, Mass.. Marketing Science Institute. 1976. IV, 32 S.. Report / Marketing Science Institute ; 76-111.

Marketing costs pose major challenge to airline profitability: airlines are seeking new ways to fine-tune the cost of luring passengers aboard their airlines
Feldman, Joan M.
p. 50-[53].

Marketing cotton and cottonseed and their products: A preliminary list of references
Washington, DC. 1950. 42 S..

Marketing crafts and visual arts: the role of intellectual property
Geneva . International Trade Centre. 2003. XII, 135 S..