Advertising: principles & practice
Moriarty, Sandra E. ; Mitchell, Nancy ; Wells, William
Internat. ed., 8. ed.. Upper Saddle River, NJ. Pearson Prentice Hall. 2009. 686 S. : Ill..
ISBN 978-0-13-500938-3

O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J.
2nd ed. Cincinnati [u.a.]. South-Western College Pub. 2000. XXXVII, 694 S..
ISBN 0-324-00661-6 hardcover

Bunting, Sandra Cottier
London. Hodder & Stoughton,. 1996. 214 s. ;.

Advertising: principles and practice
Dygert, Warren B.
Ames, Iowa. Littlefield, Adams & Co.,. 1955.. 202 S..

Forbes, Thom
Gloucester, Mass.. Rockport ;. 1999. 192 s..

Advertising: its economics, philosophy and technique
Hess, Herbert W.
Philadelphia {[u.a.]. Lippincott,. 1931.. XIII, 516 S..

Jefkins, Frank ; Yadin, Daniel
London. Financial Times/Prentice Hall,. 2000. 394 s..

Jefkins, Frank.
Oxford {[u.a.]. Made Simple Books,. 1992.. VI, 453 S..

Advertising: a framework
Lane, W. Ronald ; Russell, Thomas
Upper Saddle River, N.J. ; . Prentice Hall,. c2001. xviii, 378 p..

Advertising;: selling the consumer,
Mahin, John Lee,
Garden City, New York, . Doubleday, Page & company,. 1919.. xxvi, 298 p..

Rodriguez-Archila, Laura.
Washington, D.C.. U.S. International Trade Commission,. [1992]. iii, 23, A3 p..

Advertising: new techniques for visual seduction
Stoklossa, Uwe. ; Rempen, Thomas.
London. Thames & Hudson,. 2007.. 270 p..

Advertising;: a new approach.
Taplin, W.
Boston, . Little, Brown. [1963]. xvi, 236 p..

Advertising,: a guide for business man and student.
Tredrey, C. F.
London, . I. Pitman,. 1947.. vii, 84 p..

Advertising: the attempt to persuade
White, Roderick
Cheltenham. Understanding Global Issues,. 1999. 18 s..

Advertising: classic sci-fi themes.
Dunn, S. Watson ; Dunn, S. Watson
[Universal City, Calif.]. Hip-O,. p1997.. 1 sound disc.

Egendorf, Laura K.,
Farmington Hills, MI. Greenhaven Press,. 2006.. 205 p. ;.


Advertising: with special reference to India
Singh, Daya Ram,
New Delhi. Kalyani Publishers,. [1981]. xx, 276 p. ;.

Advertising: advertising agencies, production house, media.
Krung Th¯ep. Kh¯otsan¯a Thunrakit. v..

Advertising: conditions and regulations in various countries, brought up to date as of 1st January 1955 = La publicité : ses conditions et réglementations dans les différents pays, mis à jour au 1er janvier 1955
Basel : Verlag für Recht und Gesellschaft, 1955.. ca 450 p. ; 24 cm..

Advertising: paper relating to advertising and containing submissions thereon
[Sydney]. Law Society of New South Wales,. 1978.. 15, 3 leaves ;.

Ahmedabad. Consumer Education and Research Centre,. c1994.. v, 44 p. ;.

Luxembourg. Office for Official Publ. of the European Communities,. 1997.. XI, 144 S..

Mainz . Schmidt. 2008.

[Sacramento. Department of Consumer Affairs,. 1978?]. [2] p..

Manchester, . J. R. Scott,. 1924]. p. cm..

Al., franz. und norweg. Parallel-Ausg. u.d. gleichen Titel vorh.

Soldatenmarken als Erinnerung an die Aktivdienste: a collection of works descriptive of the history and practice of advertising from the early 1800s to the mid-20th century
Kurz, Hans Rudolf ; Massarotti, Vigilio ; Sulser, Heinrich
Thun. Ott. 1987. 96 S. : Ill..
ISBN 3-7225-6844-7

Advertising 1972: Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, characteristics, and comparative price of advertised products and services [and] S. 1753 amendment no. 1118 to establish a National Institute of Advertising, Marketing, Society. May 16, 18, and 31, 1972
Washington. U.S. Govt. Print. Off. 1972. iv, 483 p..

Advertising 2008
Schronen, Susann ¬[Red.]¬
Mainz. Schmidt. 2008. 411 S. : überwiegend Ill.. ADC / A ; 2008.
ISBN 978-3-87439-753-7 Gb. : EUR 98.00, sfr 168.00

Advertising '66 [Motion picture]
[n.p.] . American Oil Co., 1965. Made by Wilding, inc.. p. 38 min. sd. color. 16 mm..

Advertising: A behavioral approach for managers: A behavioral approach for managers
Faison, Edmund W.
New York. Wiley. 1980. XIII, 783 S. : zahlr.Ill.u.graph.Darst.. Wiley series in marketing..
ISBN 0-471-04956-5

Advertising: a decision-making approach
Patti, Charles H. ; Frazer, Charles F.
Chicago [u.a.]. Dryden Press. 1988. XXXI, 590 S. : Ill.
ISBN 0-03-071687-X

Advertising: a problem in industrial dynamics,
Forrester, Jay Wright.
[Boston, Mass.? . Harvard Business Review,. 1959]. p. 100-110..

Advertising: better planning, better results
Cambridge, Mass.. Harvard College. 1980. 189 S.. Harvard business review.
ISBN 0-86735-214-0

Advertising: from fundamentals to strategies
Rothschild, Michael L.
Lexington, Mass. [u.a.]. Heath. 1987. XVIII, 776, 12 S. : Ill.
ISBN 0-669-07213-3

Advertising: its role in modern marketing: Its role in modern marketing
Dunn, Samuel W.
2.ed.. New York. Holt, Rinehart & Winston. 1969. VIII,629 S.m.Abb..

Advertising: its role in modern marketing
Dunn, S. Watson ; Barban, Arnold M.
Hinsdale, Ill., . Dryden Press. [1974]. vii, 630 p..

Dunn, Samuel Watson
ISBN 0-03-066645-7

Dunn, Samuel Watson ; Barban, Arnold M.

Advertising: Planning, Implementation, and Control
Nylen, David W.
Cincinnati. South-Western Publ.. 1975. 8, 598 S..
ISBN 0-538-19570-3

Advertising: The marketing approach
Paine, Michael C.
London. Crosby Lockwood. 1968. 134 S..

Advertising: theory and practice: A programmed course based on authentic texts
Ulmer, Gerd ; Rieger, Volker
Frankfurt am Main. Diesterweg. 1974. 46 S.. Modelle für den neusprachlichen Unterricht / Englisch ; [1].
ISBN 3-425-04177-0

Advertising: theory and practice,
Sandage, C. H. ; Fryburger, Vernon Ray,
Homewood, Ill., . R. D. Irwin,. 1958.. 690 p..

Advertising: today, yesterday, tomorrow;: an omnibus of advertising,
New York, . McGraw-Hill. [1963]. 472 p..

Advertising, a behavioral approach for managers
Faison, Edmund W.
New York u.a.. Wiley. 1980. 783 S.. The Wiley series in marketing.
ISBN 0-471-04956-5

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don ; Bright, Laura F.

Advertising. A Canadian perspective
Rotenberg, Ronald H.
Toronto. Allyn, Bacon. 1986. 12, 228 S..
ISBN 0-205-08553-9

Advertising account planning: a practical guide
Kelley, Larry D. ; Jugenheimer, Donald W.
Armonk, N.Y. ; London. M.E. Sharpe. c2006. viii, 156 p..
ISBN 0-7656-1729-3 (cased)

Advertising across cultures
Douglas, Susan P. ; Craig, C. S.

¬The¬ advertising advantage
Abraham, Magid M.
5. Aufl.. Boston, Mass.. Harvard Business School Pr.. 1993. 73 S. : Ill., graph. Darst.. Harvard business review paperback.
ISBN 0-87584-280-1

Advertising--a force in modern living (Filmstrip)
Current Affairs Films,. 1951.. 38 fr. b&w. 35 mm..

Advertising age: the national newspaper of marketing
London [u.a.]. 1979.

Advertising age
Chicago, Ill.. Crain Communications. 1990.

Advertising age: the principles of advertising at work
Thorson, Esther
Lincolnwood, Ill., USA. NTC Business Books,. c1989.. xii, 241 p..

The Advertising age and mail order journal
Chicago . [L. Guenther, etc.]. p. cm..

¬The Advertising¬ Age encyclopedia of advertising
McDonough, John ¬[Hrsg.]¬ ; Egolf, Karen ¬[Hrsg.]¬ ; Reid, Jacqueline V. ¬[Hrsg.]¬
New York ¬[u.a.]¬. Fitzroy Dearborn.
ISBN 1-57958-172-2

Advertising age Europe.
[Chicago] . Crain Communications.. v..

Advertising age handbook of advertising
Lewis, Herschell Gordon ; Nelson, Carol
Lincolnwood , Ill.. NTC Business Books. 1999. XI, 228 S..
ISBN 0-8442-3670-5

Advertising age international
New York, NY [u.a.]. Crain Communications. 1996.

Advertising Agencies

Advertising agencies
Ottawa. 1970.

Advertising agencies, 1988.
Prasit Marittanaphø¯on.
[Kø¯othø¯omø¯o. i.e. Krung Th¯ep Mah¯a Nakhø¯on]. Kh¯osan¯athurakit,. 1988.. 362 p..

Advertising agencies and marketing strategy elaboration: evolution and implication in the French context
Chevalier, Michel ; Catry, Bernard
Fontainebleau. 1975. 20 S.. INSEAD research papers series ; 144.

Advertising agencies ... market report
Hampton. 1994.

¬The¬ advertising agencies' response to multimedia
Beatson, Ronald

advertising agency
Keeler, Floyd Y. ; Haase, Albert E.
Repr. [d. Ausg.] New York [u.a.], 1927. New York [u.a.]. Garland. 1985. XVIII, 292 S. : graph. Darst.. history of advertising ; 24 $$ history of advertising ; 24.
ISBN ISBN 0-8240-6743-6

Advertising agency.
[Bristol, Conn.. Moore Pub. Co.,. 1954-c1955]. 1 v..

Advertising agency.
[Irvine, CA] (2392 Morse Ave., Irvine 92714). Entrepreneur Magazine Group,. [c1993]. v, 228 leaves.

The advertising agency,: procedure and practice,
Keeler, Floyd Y. ; Haase, Albert E.
New York, . Harper & brothers,. 1927.. xviii p. 292 p..

Advertising agency and advertising & selling.
[New York, N.Y.. Moore Pub. Co.,. 1949-c1954]. 6 v..

Advertising agency and studio skills
Cardamone, Tom
3. ed., rev. and updated. New York. Watson-Guptill. 1981. 160 S..
ISBN 0-8230-0151-2

The advertising agency business
Gardner, Herbert S.
Chicago. Crain Books. 1976. 211 S..
ISBN 0-87251-025-5

¬The¬ advertising agency business: the complete manual for management & operation
Gardner, Herbert S.
Lincolnwood, Ill.. NTC Business Books. 1988. X, 229 S..
ISBN 0-8442-3167-3

The advertising agency business: the complete manual for management & operation
Hameroff, Eugene J.
Lincolnwood, Ill.. NTC Business Books,. 2004.. XII, 275 S..

The advertising agency business, how to enjoy it and make it pay,: as discussed in the "Agencies ask us" column of Advertising age.
Groesbeck, Kenneth.
Chicago, . Advertising Publications. [1964]. 390 p..

Advertising agency-client relations: a strategic perspective
Michell, Paul
London ¬[u.a.]¬. Croom Helm. 1988. 196 S..
ISBN 0-7099-4638-4

Advertising agency compensation;: theory, law, practice,
Haase, Albert E. ; Lockley, Lawrence Campbell, ; Digges, I. W.
[New York, . Association of National Advertisers, Inc.,. c1934]. 215 p..

Advertising agency compensation in relation to the total cost of advertising,
Young, James Webb,
Chicago, . University of Chicago press. [c1933]. ix, 186 p..

Advertising agency magazine.
[Bristol, Conn.. Moore Pub. Co.,. 1955-c1957]. 3 v..

Advertising agency management
MacNamara, Jay
Homewood, Ill.. Dow Jones-Irwin. 1990. XVI, 172 S. : graph. Darst..
ISBN 1-556-23230-6

Advertising agency networks directory and review.
Long, William Henry. [from old catalog]
Greensboro, N.C. [etc.] . Long Advertising & Marketing Publications [etc.]. p. cm..

Advertising agency operations and management
Barton, Roger
New York. Mc Graw-Hill. 1955. 434 S..

Advertising agency planning - conceptualising network relationships
Grant, Ian ; McLeod, Charlotte

Advertising agency services: Make or buy?
Newton, Derek A.

Advertising Agency Success: principles, management, functions, performance
Groesbeck, Kenneth
1 Aufl.. New York. Harper. 1958. VII, 259 S..

Advertising Age's business marketing
Chicago, Ill.. Crain Communications. 1994.

Advertising age's creativity
New York, NY. [Crain Communications]. 1996.

Advertising age's Euromarketing
[S.l.]. 1995.

Advertising age's euromarketing
London. Crain Communications,. [1998?].

Advertising age's focus: the European journal of advertising and marketing
London, . 1982-.

Advertising age. The principles of advertising at work
Thorson, Esther [Hrsg.]
Lincolnwood. NTC Business Books. 1989. 12, 241 S..
ISBN 0-8442-3175-4

Advertising age yearbook
Chicago, Ill.. Crain Communications. 1981.

Advertising alcohol;: a study of expenditures and of trends in sales promotion.
London, . 1960.. 59 p..

Advertising, alcohol consumption, and abuse: a worldwide survey
Fisher, Joseph C.
1. publ.. Westport, Conn. u.a.. Greenwood Press. 1993. XIII, 195 S.. Contributions to the study of mass media and communications ; 41.
ISBN 0-313-28959-X

Advertising, alcohol consumption, and mortality: an empirical investigation
Fisher, Joseph C. ; Cook, Peter A.
Westport, Conn. (u.a.). Greenwood Press. 1995. XV, 159 S. : graph. Darst.. Contributions to the study of mass media and communications ; 47.
ISBN 0-313-29457-7

Advertising, alcohol content and demand for alcoholic beverages: a system approach
Holm, Pasi
Helsinki. 1989. 24 S.. Helsingin Yliopiston Kansantaloustieteen Laitoksen keskustelualoitteita.
ISBN 951-45-5075-7

Advertising alert.
Published in Washington by the U. . S. Federal Trade Commission.. p. cm..

Advertising allowances;: a phase of the price-making process,
Lyon, Leverett S.
Washington, D.C., . The Brookings Institution,. 1932.. xx, 125 p..

Advertising and a democratic press
Baker, C. E.
Princeton, N.J ; Chichester. Princeton University Press. 1994. XII, 203 S..
ISBN 0-691-03258-0

Advertising and advertising agencies: summary of a report on a postal survey of advertisers' opinions
London. British Market Research Bureau. [1972]. 18 Bl. ; 4-o.

Advertising and alcohol demand in the UK: further results
Selvanathan, E. A.
Nedlands, Western Australia. 1989. 10 S.. Discussion paper.
ISBN 0-86422-780-9

Advertising and audience offense: the role of intentional humor
Beard, Fred K.

Advertising and behavior control
Arrington, Robert L.

Advertising and cigarette smoking: a psychological study
Bergler, Reinhold
Bern [u.a.]. Huber. 1981. 188 S..
ISBN 3-456-81018-0

Bergler, Reinhold
BERN (U. A.). HUBER. 1981. 188 S..
ISBN 3-456-81018-0

Advertising and commercial speech
Kupferman, Theodore R. ¬[Hrsg.]¬
Westport, Conn. ¬[u.a.]¬. Meckler. 1990. 141 S.. Readings from Communications and the law ; 4.
ISBN 0-88736-510-8

Advertising and commercial speech: a First Amendment guide
Brody, Steven G. ; DeVore, P. Cameron. ; Johnson, Bruce E. H.,
New York. Practising Law Institute,. c2004-. 1 v. (loose-leaf) ;.

Advertising and commodity culture in Joyce
Leonard, Garry Martin
Gainesville ¬[u.a.]¬. Univ. Press of Florida. 1998. XII, 252 S.. The Florida James Joyce series.
ISBN 0-8130-1632-0

Advertising and communication: proceedings
Diehl, Sandra
Saarbrücken. Inst. for Consumer and Behavior Research,. 2005.. VII, 338 S..

Advertising and communication management
Ray, Michael L.
4. [Dr.]. Englewood Cliffs , N.J.. Prentice-Hall. 1982. XIII, 514 S..
ISBN 0-13-015230-7

¬A¬ sociology of globalization
Sassen, Saskia
1. ed.. New York ; London. W. W. Norton. 2007. VIII, 308 S.. Contemporary societies.
ISBN 0-393-92726-1 (pbk) : £13.99

Advertising and competition: theory, measurement, fact
Ferguson, James M.
Cambridge, Mass.. Ballinger. 1974. XIII, 190 S..
ISBN 0-88410-253-X

Advertising and competition
Backman, Jules
New York. New York Univ. Pr.. 1967. XVI, 239 S. : graph. Darst..

Advertising and competition
Telser, Lester G.
Illinois, Chicago. Univ., Center for Mathematical Studies in Business and Economics. 1964. S. 537 - 562. Reprint series ; 36.

Advertising and competition.
Telser, Lester G.,
[London, . Institute of Economic Affairs,. 1965]. 36 p..

Advertising and competition: the attraction of deposits by savings and loan associations
Tuccillo, John A.
[Washington]. Office of Economic Research, Federal Home Loan Bank Board,. 1977.. 29 leaves ;.

Advertising and competition: theory, measurement, fact: theory, measurement, fact
Ferguson, James M.
Cambridge, Mass.. Ballinger. 1974. XIII, 190 S..
ISBN 0-88410-253-X

Advertising and competition - theory, measurement, fact
Ferguson, James M.
Cambridge/Mass.. Ballinger. 1974. 190 S..
ISBN 0-88410-253-X

Ferguson, James Milton

Advertising and competitive access pricing to internet services or pay-TV
Gabszewicz, Jean J. ; Laussel, Didier ; Sonnac, Nathalie
Louvain-la-Neuve. CORE. 2006. 8 S.. CORE discussion paper ; 2006,86.

Advertising and conglomeration in the food processing industries
Varner, Michael Cedric
[Mikrofilm-Ausg.]. 1976. XII, 303 S..

Advertising and constitutional rights in Europe: a study in comparative constitutional law
Skouris, Wassilios ¬[Hrsg.]¬
1. Aufl.. Baden-Baden. Nomos-Verl.-Ges.. 1994. II, 397 S..
ISBN 3-7890-3461-4

Advertising and consumer citizenship: gender, images and rights
Cronin, Anne M.
London [u.a.]. Routledge. 2000. X, 179 S. : Ill.. Transformations.
ISBN 0-415-22323-7

Advertising and consumer citizenship

Advertising and consumer culture
MacAllister, Matthew P. ; Mazzarella, Sharon R.
London. Erlbaum. 2000. S. 348 - 456. Mass Communication & Society ; 3.2000,4, Fall.
ISBN 0-8058-9736-4

Advertising and consumer protection: the Advertising Association's response to the Labour Party's 'Charter for consumers'
London. 1986. 25 S..
ISBN 0-902878-53-0 kart. : £ 0.50